Sarah is a west-coast based former interior designer who wanted to pivot into selling refurbished, hand painted found furniture and home accessories.

She joined Handmade & Paid and moved extremely quickly, building a small but mighty audience of 25 highly targeted followers, then sending out 2 simple emails.

Before she could even start on her website, to her shock and excitement she had sold a pair of gorgeous nightstands for more than $1,100!! In the span of 5 hours!! To someone on her tiny email list!!

Now that she’s got that huge win to motivate her, she’s focusing on building up her online presence and attracting more of her ideal customers to her shop listings.

This is the perfect example where you can clearly see that the size of her following didn’t matter. It’s much more important to focus on the quality of your followers. This is one of the main lessons I teach inside my coaching program for artists and crafters!

Emily is a former graphic designer/hand lettering artist that has more recently found her perfect fit with matchstick quilting.

She was working on a new quilted wall hanging that was getting a lot of attention on her Instagram, but she was super hesitant about pricing because she had never sold any product at what she imagined it would need to be priced at.

After she joined us in Handmade & Paid, she went to work revamping her website and shop listings so that it felt more true to her new direction of modern quilted accessories and home goods.

She then spent weeks creating a small batch of wall hangings and smaller pieces, while raising her prices significantly…which sold out almost immediately as soon as she posted them.

She now launches new collections every few months with the same results - her latest launch brought in over $8k in just the first day!

On top of that, she also has a steadily growing online following of die-hard fans, and she spends her days buried in fabric and cuddling with her cute cat, Lazlo.